The Wine Not Shop

Welcome to The Wine Not Shop! After spending over 20 years in the wine industry, I’ve learned that the best vintage is the one shared with great company and plenty of laughs. I’m trading the stuffy tasting notes for vibrant, playful apparel and custom designs that bring some serious fun back to the wine world. We are kicking things off with a premium line of wearable wine style, with unique barware and accessories coming soon. Life is too short to take your wine—or your wardrobe—too seriously. Grab your favorite fit, pour a glass, and look around. Because wine not?