P4 Personality™

Anita Brooks, the founder and CEO of P4 Power Coaching™ developed the P4 Personality Perspective™ and P4 Personality for Professionals™ after the chronic conflict between two executives on a team she was charged with training at the bank she worked at continually disrupted their sessions and hindered profitability. After much research, education, and application in the realm of human personality, Anita discovered that the key to unlocking lasting results for improved communication, cooperation, and collaboration was found in what she learned. The individuals involved, the team, and the bank benefitted greatly from those early insights and efforts. For Anita, this experience set her on a lifelong passion to understand all she could about personalities. Today, she teaches others not only what they want and need to know about themselves and other people, but how to use that knowledge for the betterment of all personal and professional relationships. Through P4 Power Coaching™, Anita is privileged to help many businesses, organizations, and agencies enhance their own communication, processes, collaboration, customer care, efficiency, follow through, accountability, and profitability, using her proprietary methods built on P4 Personality™ and developed over decades of in-the-trenches practice. P4 Power™ products reinforce and support this life-changing information.