KeepingItPositive

The Positive Breastfeeding initiative was not created to generate funds. However, early on, participants asked for merchandise with positive breastfeeding messages on it, so we set up this store. Any and all proceeds that come from this store go to positive breastfeeding initiatives. Currently, the proceeds are going to Nurture Tomorrow to help bring breastfeeding support to vulnerable populations (such as refugees). ****************************** During the first full week of August, the global breastfeeding community joins together to celebrate our common bond: love of all things breastfeeding-related. In recent years, the media coverage of breastfeeding has been inconsistent with recommendations of every major health organization. Some media outlets have allowed negative stories to air. We want to collaborate to bring the POSITIVE to the eyes and ears of the world audience. Our overarching goal is to NORMALIZE BREASTFEEDING. To do so, we aim to: 1. Bring attention to the laws that protect breastfeeding 2. Share information on the short and long term health benefits of breastfeeding 3. Promote the research that supports breastfeeding 4. Support media outlets who release positive stories 5. Promote the 2016 theme of "Breastfeeding: A Key to Sustainable Development" and normalize breastfeeding among working women More information can be found at https://www.facebook.com/events/495935250615213/ and positivebreastfeeding.com.